There’s a reason people go to get tattoos from “Dan the Man”, his work is solid and stellar. When he approached me to design a logo and word mark for his business, I was pumped!

His only guidance during our design call was to work with an animal as the subject of the logo. After lots of sketching and research, I decided to do an owl for him. I wanted it to symbolize the gentle guidance and wisdom he offered his clients, with some talons as well.

The word mark follows trends in the sneaker world, with ultra simple structure and bold sans serif font.